Even today email marketing is a great way to stay in touch with customers. Also to engage potential customers. Mostly email marketing refers to the following:
promotional direct emails to try and get new customers or up seel to existing customers.
emails designed to make customers be loyal to your company, or to enhance your relationship with them.
A third use is putting your marketing words in emails sent by other people
High Impact Email Basic Create dynamic email marketing campaigns in minutes! 500+ Templates. Change the way you communicate. $69.95
High Impact Email Professional Create dynamic email marketing campaigns in minutes! 1,100+ Templates. Import from ACT! Database, Access, CSV, & QuickBooks! $85.95